ICICI Bank organizes 350 Kisan Sampark Melas across Punjab, Haryana in one month
The Bank reached out to over 10,000 villagers through 350 Kisan Sampark Melas held in both states.
These Melas were conducted at various centres including Ambala, Hissar, Gohana, Jind, Shahbad, Tarori Mandi, Ahmedgarh, Ropar, Fazilka, Sirsa, Mansa, Nabha, Nawanshahar, Sangrur, Zirakpur, Faridkot, Gurdaspur, Kapurthala, Muktsar, Nakodar, Taran Taran, Fatehabad, Jhajjar and Kaithal.
The Bank conducts ‘Kisan Sampark Melas’ across the country to provide financial literacy to the people of unbanked areas. It uses comic books, audio-visual tools and group discussions as a medium to communicate with them.
The Bank showcased a list of tailor-made products and services at these events including farmer finance, jewel loans, tractor loans, Rural Business Credit and Kisan Kalpviraksh.
ICICI Bank provides farmer finance through Kisan Credit Card (KCC) and Agri-term Loan (ATL) for the cultivation and development of agricultural land. Under Rural Business Credit (RBC), the Bank offers working capital and term loan to business entities in rural and semi- urban areas. The rural customers can also get overdraft (OD) against fixed deposits (FD) under the Bank’s Kisan Kalpviraksh scheme. The Bank also offers various basic savings accounts to the customers based on their profile and requirements.