April 19, 2024 11:32 (IST)
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Micromax partners Vodafone India
New Delhi, July 16 (IBNS): Mobile phone manufacturer Micromax on Wednesday announced a strategic partnership with Vodafone India.
Under this new partnership, Micromax and Vodafone India are coming together to reach out to their set of Indian consumers.
Along with the Micromax Canvas Knight 3G Smartphone model, Vodafone India will offer free data usage of up to 2GB for customers not active on a data pack. Vodafone’s focus is to increase consumer data adoption and along-with Micromax’s product expertise
Commenting on the partnership, Shubhodip Pal, CMO, Micromax, said, “At Micromax, we design and develop mobile products which act as solutions to the needs of the fast-evolving consumers, aiming to provide an enriching device experience. This partnership embodies our endeavor of democratizing technology for the masses, and we are delighted to partner with Vodafone, the pioneer in their domain, as they share the same belief too.”
The offer which is initially available on the Canvas Knight will be extended to a wider portfolio of Micromax devices.
Commenting on the partnership and sharing his delight on the launch of Canvas Knight, Vivek Mathur, Chief Commercial Officer, Vodafone India said, “We are always looking at opportunities to provide maximum value to our customers through unique partnerships and tie-ups. Our initiative with Micromax is yet another step in that direction. We believe that using the Canvas Knight Smartphone on the Vodafone network will provide an enriching experience for our customers.”
Designed for the discerning consumers seeking a combination of innovation, style and effectiveness, the Canvas Knight boasts of a 1.7GHz True Octa-Core processor packed with 2GB RAM.
The Vodafone offer is applicable for subscribers who are not active on data pack. Offer will be activated in 48 hours on first Vodafone SIM inserted in Canvas Knight before Oct 31.
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