April 28, 2024 12:34 (IST)
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HDFC Bank launches SM Bank
Mumbai, June 30 (IBNS): HDFC Bank Ltd., on Thursday launched SM Bank, full-fledged digital banking service for small-and medium enterprises (SME). This will allow clients to access a complete suite of services instantly and round-the-clock on the device of their choice, be it a desktop, laptop, tablet or mobile.
This facility does away with the need to call relationship manager or visit a branch, thereby saving considerable time and effort for the customer. Needless to say, this is totally secure.
The facility will be available to existing customers.
SM Bank is the second leg of the ‘Bank AapkiMutthi Mein’ campaign that was launched for the Bank’s retail customers in December 2014 at Varanasi. With this, HDFC Bank now brings the benefits of digitisation to its corporate clients, starting with SMEs.
"This is path-breaking. We believe that this will transform the way SMEs bank today. At the heart of it is speed, convenience, transparency and predictability. Entrepreneurs can utilise the time saved to focus on their core business without having to worry about their banking needs. This will improve their efficiency and productivity. Given the contribution these people make to the country’s GDP and employment creation, this is significant," Aseem Dhru, Group Head - Business Banking, HDFC Bank Ltd said.
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