Primarily targeted towards modern, confident, multi-tasking women of today who prefer non-sticky oils for sensorial pleasure, the new Navratna Almond Cool Oil will help the brand portfolio to reach out to a wider consumer base.The new variant in trendy packaging, will continue to offer the therapeutic cooling benefits of Navratna Cool Oil that provides relief from daily stress, tension, headache and sleeplessness and additionally provide natural nourishing goodness of nine natural ingredients
Bollywood actress Shilpa Shetty has been roped in to endorse the new variant, who joins the Navratna Cool Oil endorsers’ club as a female celebrity after almost a decade.
Speaking on this occasion, HarshaVardhan Agarwal, Director, Emami Limited said: “Navratna has been the popular choice of the consumers for cooling, relaxation and relief for more than two decades. Navratna Oil enjoys a volume market share in excess of 60% and is a category leader. The value added consumer market has been growing at a faster rate due to premiumisation and specificity of benefits being offered. Hence, with Navratna Almond Cool Oil, we are confident of reaching out to a wider audience which will help us to consolidate our leadership position and accelerate the brand’s growth to further heights.”
The brand is going to activate a complete 360 degree product and marketing communication campaign in ATL and BTL. A new television commercial featuring Shilpa Shetty has been developed by Orchard India and directed by internationally renowned ad filmmaker Uri Shizerto communicate product USP.
The new Navratna Almond Cool Oil will be available in 3 SKU sizes of 50ml, 100 ml and 2.7 ml sachet priced at Rs 40, Rs 76and Re 1 respectively.