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Hitachi launches new 'Global Brand Campaign'

Hitachi launches new 'Global Brand Campaign'

India Blooms News Service | | 24 May 2016, 10:07 pm
New Delhi, May 24 (IBNS): Hitachi, Ltd. and Hitachi India Pvt. Ltd. announced that the Hitachi Group has launched a new 'Global Brand Campaign' that is aligned with the management vision based on the '2018 Mid-term Management Plan' created during the current fiscal year.
The new campaign will be rolled out simultaneously in 19 countries through various media. The goal of this campaign is to build the brand through collaborative creation with customers and partners.
For three years starting in 2013, concurrently with the 2015 Mid-term Management Plan, Hitachi has been rolling out the Global Brand Campaign, in which it communicates a unified message throughout the world. 
These activities, which are a first for Hitachi, increase the presence of Hitachi as a global brand, while at the same time supporting the growth of the Social Innovation Business through tie-ins with businesses in various regions.