HDFC Bank launches missed call mobile recharge
HDFC Bank customers can now recharge their mobile by giving a missed call, without the need to visit a shop, log onto a website or open an app.
Further, customers can also add his family or friends to avail of the missed call mobile recharge service.
This service allows the Bank to tap into an estimated 900 million pre-paid mobile customers which includes approximately 84 % smartphone users and 92% feature phoneusers, the bank said in a statement.
"Missed call mobile recharge further simplifies the process of recharging pre-paid numbers. Even if a customer is on the road or based in a remote location, all he has to do is give a missed call to re-charge his phone. Further, this service gives the customer the option of adding family members, friends or dependents. We believe this is a unique service in the pre-paid market, which accounts for a large chunk of mobile phone users in India," said Nitin Chugh, Country Head – Digital Banking, HDFC Bank