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Tata Power launches special AC Exchange programme in Mumbai to promote energy efficiency under its ‘Be Green’ initiative

India Blooms News Service | | 26 Nov 2015, 05:05 pm
Mumbai/ Kolkata, Nov 26 (IBNS): Tata Power, India's largest integrated power company, has always been at the forefront of propagating energy efficiency and conservation in the country.

Tata Power has been regularly undertaking pioneering steps to meet the ever-growing power needs of Mumbai and facilitating the city to retain its premium status of being commercial capital of the country.

In line with this philosophy, Tata Power has launched ‘Energy Efficient 5 Star Split AC New Purchase and Exchange Programme’ to allow consumers to exchange their inefficient electrical appliances for energy efficient appliances and motivate them to associate with and contribute to ensuring a greener and sustainable planet in a more integrated fashion.

As part of the ‘Be Green’ initiative to promote the use of energy efficient appliances, the programme aims at unifying consumers in the green movement. The programme has been designed with the objective of helping consumers save energy without compromising on their comfort and manage the increased power demand in Mumbai. Under this scheme, Tata Power consumers may purchase a new BEE 5-star rated split AC or exchange their non-star ACs for BEE 5-star rated split ACs and avail a discount of up to 50 percent on MRP for various models of branded ACs up to 1 Ton, 1.5 Ton capacity. Initiated by Tata Power in partnership with Godrej, the program offers attractive discounts, newer advanced AC models and energy efficient Invertor Technology-based AC models.

Speaking on this initiative, Ashok Sethi, COO and Executive Director, Tata Power, said, “Tata Power believes that the watchword of our times is 'Green' and 'Evolution'; together comprising the inspiration that green is the only way to evolve. We are dedicated to the cause of green and aim to set new benchmarks through our care for consumers, the planet and its future. It is with this mindset, that Tata Power has launched programmes for all residential appliances like bulb, Tube Light, Ceiling fans, AC and Refrigerator. Our DSM programmes have been implemented post extensive load research, understanding the consumer load curve, time of use, ownership of electrical goods, load profile and affordability of energy-efficient products. We are receiving overwhelming response for the programmes and have always endeavored to provide world class services to our customers.”

The offer price of the Energy Efficient 5 Star Split AC Programme includes machine cost, taxes, duties, standard installation charges and buyback of an old AC which will be scrapped in an eco-friendly manner.


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