"Dermatologically tested and safe on kid’s sensitive skin, the balm contains clinically-proven, potent ayurvedic herbs that will sooth stress and ease pain and cold," the company said in a statement.
On the occasion of this launch, Mohan Goenka, Director, Emami Ltd said, “Zandu Balm is a pioneer and a legacy brand in the field of Ayurveda for many decades. We have continuously evolved with changing times and forayed into new areas of product innovation. The incidences of headache, body ache and cold among kids are on the rise due to erratic lifestyle, stress, and physical exertion. This presents us with a robust and yet untapped market for pain management for children. Hence in conjunction with the growing consumer need, Zandu Gel Balm, the first and only gel based balm for kids aims to provide a holistic care to children and relief solution to worried parents.”