November 13, 2024 18:27 (IST)
Follow us:
facebook-white sharing button
twitter-white sharing button
instagram-white sharing button
youtube-white sharing button
'Executive can't become judge and demolish house of accused': Supreme Court on bulldozer justice | TMC leader shot dead as violence mars bypolls in Bengal's North 24 Parganas | Jharkhand in first phase of assembly elections today; Priyanka Gandhi Vadra faces bypoll contest from Wayanad | Archbishop of Canterbury Justin Welby resigns over sexual abuse scandal involving Church of England | Elon Musk, Vivek Ramaswamy to lead DOGE, announces Donald Trump
Aditya Birla Group forays into Rs 6.7 trn Indian jewellery retail market with 'Indriya'
Indriya
Image courtesy: Facebook/Indriya Jewel

Aditya Birla Group forays into Rs 6.7 trn Indian jewellery retail market with 'Indriya'

| @indiablooms | 27 Jul 2024, 01:12 pm

Mumbai/IBNS: The Aditya Birla Group on Friday (July 26) ventured into the rapidly expanding Rs 6.7 trillion Indian jewellery retail market with the launch of its in-house jewellery brand 'Indriya'.

The brand, which will be housed under the company Novel Jewels, aims to secure a position among the top three jewellery retailers in India over the next five years with an investment of Rs 5,000 crore.

Aditya Birla Group plans to set up four stores on Saturday (July 27) in Delhi, Jaipur and Indore, while the brand has plans to expand to 11 cities in the next six months, according to reports.

Aditya Birla Group's chairman Kumar Mangalam Birla said on Friday, while launching 'Indriya' in New Delhi that the group plans to continue to grow at 50 percent compound annual growth rate (CAGR) in the next five years.

The company aims to unveil new designs in stores every 45 days, said Kumar Mangalam Birla, adding that 'Indriya' stores will be 40 percent larger in size than the average national brands.

As per reports, Indriya has 15,000 jewellery pieces (stock keeping units) crafted by 3,500 artisans in 13 cities.

Novel Jewel will be led by Dilip Gaur and Sandeep Kohli as the Director and CEO, respectively, as per reports.

Support Our Journalism

We cannot do without you.. your contribution supports unbiased journalism

IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.

Support objective journalism for a small contribution.