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Sri Lankan beverage brand Elephant House partners with Reliance Consumer to enter Indian market

Sri Lankan beverage brand Elephant House partners with Reliance Consumer to enter Indian market

India Blooms News Service | @indiablooms | 28 Feb 2024, 08:12 pm

Mumbai: The Sri Lankan beverage brand Elephant House has entered into a partnership with Reliance Consumer Products, the FMCG division of Reliance Retail Ventures, to produce, promote, distribute, and retail its beverages throughout India.

Reliance Consumer boasts a substantial range of beverages in its portfolio, featuring well-known brands like Campa, Sosyo, and Raskik.

Elephant House, a subsidiary of Ceylon Cold Stores PLC under the umbrella of John Keells Holdings PLC, Sri Lanka’s leading conglomerate, offers an extensive selection of beverages such as Necto, Cream Soda, EGB (Ginger Beer), Orange Barley, and Lemonade, among others.

"Being the custodian of several renowned global brands in India, Reliance is well-equipped to further expand Elephant House’s established consumer brand, which has been built over 150 years," Ketan Mody, COO, Reliance Consumer Products, said.

The partnership marks a "significant milestone in the journey of our heritage brand and represents our commitment to delivering our high-quality beverages to new consumer segments", said Krishan Balendra, Chairperson of the John Keells Group.

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