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Shell Lubricants launches Shell Rimula T5 E 10W-30

India Blooms News Service | | 31 Mar 2015, 10:05 pm
New Delhi /Kolkata, Mar 31 (IBNS): Shell Lubricants, the global market share leader in finished lubricants in collaboration with TATA Motors, has launched Shell Rimula T5 E 10W-30 which delivers more than 3% savings on fuel equivalent to INR 40,000 per truck per year.
A new addition to the Rimula portfolio of heavy-duty diesel engine oils, the product uses an advanced combination of semi-synthetic base oils (GTL) and high-performance additives which help in delivering fuel economy and protects under the full range of operating pressures and temperatures found in Tata engines, thereby meeting the needs of heavy-duty truck and bus fleets operators.
Speaking on the occasion, Nitin Prasad, Managing Director, Shell Lubricants India said, “Innovation, Product Application and technical partnerships are at the heart of Shell Lubricants. At Shell Lubricants India, our focus has always been to provide our valuable patrons with solutions that help improve performance, productivity and profits. This association is yet another milestone for us in this direction. Our association with Tata Motors started in 2010 -11 and this is the first time such product is being launched. We aim to continue nurturing this partnership and work closely to increase the technical intimacy."
According to the market insights by Transport Business India, the cost of ownership is a huge concern where fuel efficiency becomes important to fleet owners. 
Shell helps the consumers address the rising diesel cost through product innovation. Shell Rimula T5 E 10W-30 has the potential to save almost INR 40,000 per annum for a truck which has an oil drain interval of 60000 KM. The product delivers excellent wear protection and long oil life in Tata engines fitted with 697/497 4SP BS-III and BS-IV and other advanced engines. The product also provides the ability to improve cold starting and reduce fuel consumption, thereby saving money, without compromising engine protection or durability.
Commenting on the new product, Sanjeev Garg, Global Head – Customer Care, Tata Motors said, “Tata Motors is happy to collaborate with Shell Lubricants, a leader in Innovation and superior quality lubricants. Considering the challenges faced by the commercial vehicles industry, we believe Shell Rimula T5 E 10W-30 will not only help improve fuel efficiency resulting in reduced diesel consumption and thereby cost saving for customers, but will also have positive impact on the environment by that measure. Further, this association will also help enhance customer satisfaction, which is a common goal for both Tata Motors & Shell Lubricants. We are confident that this product will be a huge success and will benefit truck drivers as well as fleet operators in the long run.”  
Akhil Jha, Vice President Technical, Shell Lubricants India said, “Shell Lubricants invests enormously on R&D to develop market leading products and solutions for our OEMs & customers across sectors. Shell Rimula T5 E 10W-30 is one such product and is the latest in the Shell Rimula family of heavy-duty diesel engine oils. It is the first time in India that a lubricant would be able to deliver more than 3% Fuel Economy. We plan to continue providing innovative technology solutions to meet the technical and operational needs of heavy-duty fleet operators.”
Neeraj Bhatia, Senior VP Business Development, Shell Lubricants India said, “We work closely with our customers and pride ourselves of finding practical solutions to the challenges they face. Shell Rimula T5 E 10W-30 is being launched at an opportune time when the industry is facing serious challenges on fuel economy. This is yet another step towards strengthening the partnership we have with Tata Motors. ”
The product is now available across the country and is priced at INR 399 per litre for a 15 litre pack (small packs).