July 11, 2025 03:39 pm (IST)
Follow us:
facebook-white sharing button
twitter-white sharing button
instagram-white sharing button
youtube-white sharing button
Aadhaar, Ration and Voter IDs must be valid for SIR: Supreme Court to Election Commission | 'Timing and not exercise is the problem': Supreme Court on Election Commission's voter list revision drive in Bihar | ED files case against 29 celebs including Vijay Deverakonda, Rana Daggubati for endorsing betting apps | Enforcement Directorate raids Karnataka Congress MLA's premises in FEMA case probe | Maharashtra MLA canteen's license cancelled after Sena lawmaker assaulted staff over poor quality food | IAF Jaguar fighter jet crashes in Rajasthan, pilot dies | Namibia is a valued partner, says PM Modi after arriving in Windhoek | Nine people killed as vehicles fell into river after bridge collapses in Gujarat's Vadodara | Alia Bhatt's former personal assistant arrested for cheating actress of Rs. 76.9 lakh | 'We will together defeat TMC in 2026': Disgruntled BJP leader Dilip Ghosh after meeting new Bengal unit chief Samik Bhattacharya
Godrej Security Solutions

Godrej Security Solutions launches its first experiential store in Kolkata

| @indiablooms | Sep 21, 2022, at 11:08 pm

Kolkata: Godrej & Boyce, the flagship company of the Godrej Group, announced that its business Godrej Security Solutions, launched its first exclusive experiential store in Kolkata.

Located at Dhakuria, the store is spread across 150 (Sq. ft).

The experience centres are part of the brand's retail strategy, which aims to provide an immersive brand experience that includes consultation and solutions tailored to an individual’s specific needs.

The store has 3 consultants and a range of products with the latest technology to cater to the needs of individuals.

This centre is located in Dhakuria, Kolkata and is part of the brand’s commitment to the Indian market as customer-centricity is at the centre of its strategy.

With the company having been the pioneer of the security solutions market in the country over the years, this interactive store is a dedicated venue where the entire spectrum of Godrej Security Solutions products are showcased in full splendour. This includes all of their popular, bestsellers, specialist products, and latest innovations.

Consumers can also access a range of solutions and get a hands-on experience across numerous application categories pertaining to Homes, Offices, and Industries in the store.

Godrej Security Solutions provides the widest after sale service network.

The Company will also exercise delivering a personalised experience by offering consultations across the company's numerous products and solutions.

Although there has been a substantial change in consumer behaviour, consumers still prefer to experience products before investing. This exclusive interactive store will enable them to experience the craftsmanship of cutting-edge offerings by Godrej Security Solutions.

Commenting on the experiential store launch, Pushkar Gokhale, Business Head, Godrej Security Solutions, said, “Kolkata is a lively metro and remains our most important market in the east region. Its residents know the importance to focus on physical as well as network home security because of the rising crime rates. Godrej Security Solutions aims to provide an unparalleled experience by offering our customers and retailers the opportunity to physically feel our products. We will continue investing in expanding Godrej Security Solutions across the country, as the offline market has emerged to be a crucial channel for our go-to-market strategy. Given that consumer appetite is resuming to normalcy, we are optimistic that this store will positively contribute to our revenue bucket.”

As per the recent survey conducted by Godrej Security Solutions ‘Decoding Safe and Sound: in the Indian Context’, which is based on three key contexts: Health wellbeing, property security and technology safety; it was observed that with the pandemic easing out and people moving out of their homes, it was shocking to know that only 18 % of the Kolkata respondents associated Safe and Sound to their property and possessions.

The focus on health wellbeing was re-emphasized when 28% of Kolkata respondents said that they were most likely to opt for contactless options even while looking at home security solutions. Godrej Security Solutions has in the past two years introduced a range of contactless security solutions.

The category has seen a 20% Y-o-Y growth in sales.

The study also revealed that men were more disposed to opting for contactless solutions than women. 

Support Our Journalism

We cannot do without you.. your contribution supports unbiased journalism

IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.

Support objective journalism for a small contribution.
Related Videos
RBI announces repo rate cut Jun 06, 2025, at 10:51 am
FM Nirmala Sitharaman presents Budget 2025 Feb 01, 2025, at 03:45 pm
Nirmala Sitharaman on Budget 2024 Jul 23, 2024, at 09:30 pm
Close menu