Meesho app now available in 8 vernacular languages
Bengaluru: Internet commerce company Meesho Wednesday announced the addition of eight new vernacular languages to its platform--Bengali, Telugu, Marathi, Tamil, Gujarati, Kannada, Malayalam, and Odia.
The move comes just ahead of the festive season to boost sales when customers across the country indulge in shopping for Durga Puja, Diwali, and Dussehra.
"With these additional languages, Meesho customers can now select their preferred language for accessing the account and product information, placing and tracking orders, and making payments on Android phones," Meesho said in a statement.
Last year, Meesho introduced Hindi as a language option on the platform, which has seen a high adoption rate of 20 percent so far.
The majority of Meesho customers come from tier 2+ cities like Ahmedabad, Vadodara & Jamshedpur, and non-Hindi speaking states, where English or Hindi may not always be the language of choice, the company said.
This latest initiative will boost Meesho’s adoption in these areas and further simplify the online shopping experience for millions of customers.
To ensure an accurate and authentic experience in these new languages, Meesho derived key insights from user research and worked closely with expert linguists.
The team chose commonly used words over full translation to mirror everyday language and make the shopping experience seamless. For example - literal translation for the word ‘required’ in Hindi is ‘anivarya’ but ‘zaroori’ is more widely understood.
In total, around 33,000 English words were translated into each of these eight languages.
"It is important to note that nearly 50 percent of our users are new to e-commerce and have probably never transacted on such platforms before. By introducing vernacular languages on the platform, Meesho aims to eliminate language barriers," said Sanjeev Barnwal, Founder & CTO, Meesho.
Recently, Meesho reached 100 million transacting users. Since March 2021, the transacting user base on the platform has surged approximately 5.5X, while the assortment has grown 9X to nearly 72 million during the same period.
Customers from tier 2+ markets have been key drivers of this growth, accounting for nearly 80 percent of all shoppers.