RBL | Balenciaga RBL signs franchise agreement with Balenciaga
Mumbai: Reliance Brand Limited (RBL) has signed a strategic deal with Balenciaga to bring the best of global couture to the Indian market.
With the long-term franchise agreement, RBL will be Balenciaga’s sole India partner to launch the brand in the country, a statement from the company said.
The partnership will be RBL’s second with the parent group Kering that houses Balenciaga.
Darshan Mehta, MD of Reliance Brands Limited said, ''Few brands have actually embraced the opportunity for creative reinterpretation and reinvention quite like Balenciaga. Their avant-garde and ingenious creations, bold use of the logo, and a consequent cult in the fashion industry has already created a strong footing throughout the world.
"It’s the most opportune time to introduce the brand to the country as the Indian luxury customer has matured and using fashion as a form of creative expression of their individuality.”
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