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Liberty General Insurance signs deal with Peerless arm Liberty General Insurance

Liberty General Insurance signs deal with Peerless arm

India Blooms News Service | @indiablooms | 25 Jun 2022, 01:55 am

Liberty General Insurance recently entered into a Corporate Agency agreement with Peerless Financial Products Distribution Ltd (PFPDL).

This synergistic collaboration will enable the distribution of Liberty’s retail and commercial line of products through Peerless’ extensive network of 42 branches across the country.

Liberty will also work closely with PFPDL to provide training and operational expertise, through marketing, manpower support and regular insurance and product trainings.

Speaking on the occasion, Amit Jain, President - Personal Lines, Bancassurance & Affinity and Marketing, Liberty General Insurance said, "We are extremely happy to partner with Peerless, an organization that resonates Trust and Customer Delight with its customers and are excited to see this association has now become a reality.

"With a common goal of increasing awareness and penetration of insurance products and services in the less exposed segments of the country, our collaboration will help us reach a larger consumer base, particularly in the Tier II and Tier III cities where the demand for insurance is high.”

Speaking on the development, Satyaki Bhattacharya, CEO, Peerless Financial Products Distribution Ltd. said, “We are excited about our tie-up with Liberty General Insurance, which will enable us to spread awareness about general insurance and make efforts towards increasing insurance penetration in the country."

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