Gurugram: Automobile major MG Motor on Tuesday became the first auto OEM in India, and one of the very few brands across the industries, to announce its vision of MGverse, a Metaverse platform.
It will provide an immersive experience to its customers and stakeholders through multiple arenas.
MGverse will act as a universe that combines multiple virtual spaces into a single platform. With this, the brand aims to bring MG fans, customers, partners, and employees together to work, play, engage, collaborate, co-create, socialise and shop. It will enable users to transcend beyond the restrictions of screens and the boundaries of distance into a future where everyone can be present together to create new possibilities and experience new things.
Gaurav Gupta, Chief Commercial Officer, MG Motor India, said, “Digital technologies have advanced faster than any other innovation in human history. MGverse is a step forward where users can interact with visualised data, just like in the real world. At MG, we strive to provide our customers with immersive experiences at every touchpoint. MGverse is our vision for creating our Metaverse, in which we and our partners will constantly explore, innovate, improvise, and develop new solutions to consistently enhance the customer experience in the future.”
He further adds, “This initiative will help us further strengthen our relationship with GenZ and Gen Alpha. With MGverse, we will build upon our virtual customer experience content to familiarize the future generation with innovative brand experiences.”