Tata Super App Mumbai/IBNS: Tata Digital unveiled its much-anticipated super-app Tata Neu, today. The super-app from the group seamlessly blends product commerce, service commerce and financial services into a consumer-first, future-ready, integrated experience.
Introducing the app Tata Sons Chairman Natarajan Chandrasekaran wrote on LinkedIn, "It is a Neu day today! Tata Digital, the youngest member of the Tata family, brings you Tata Neu today."
The app offers all of Tata Group's brands on one platform "to make the lives of Indian consumers simpler and easier".
From fashion to finance, gadgets to groceries, hotels to health, and tech to travel, Tata Neu brings together diverse offerings, combining the power of various consumer brands of the Tata Group to deliver a superior experience, the company said in press release.
Tata Neu is a one-stop destination for all consumer needs. The super-app also offers a suite of financial offerings including UPI, bill payments, loans and insurance.
"As the Tata Neu app goes live today, it makes me proud to see so many of our trusted and loved brands Air Asia, BigBasket, Croma, IHCL, Qmin, Starbucks, Tata 1Mg, Tata CLiQ, Tata Play, Westside on the Tata Neu platform already, and Vistara, Air India, Titan, Tanishq, Tata Motors soon to join," N Chandrasekaran said in the LinkedIn post.
"We look forward to learning continuously, to keep evolving, and meeting the needs of our consumers. Welcome to the Neu World."
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