Mahindra Insurance Brokers and Tata 1mg ink strategic deal for wellness solutions
Mumbai/IBNS: Mahindra Insurance Brokers (MIBL), a subsidiary of Mahindra & Mahindra Financial Services (Mahindra Finance), Thursday said it has entered into a strategic partnership with online pharmacy Tata 1mg.
The partnership is designed to provide corporate India with a holistic and complete wellness solution, offering customised health solutions for the wellbeing of corporate employees and their families, according to a press release.
Through this partnership, Mahindra Insurance Brokers and Tata 1mg will design programs around health and wellness, and customise packages for corporates, their employees as well as their families, addressing their unique health needs, the companies said.
A few of the benefits include 24X7 tele-doctor access, 1-1 counselling support, home sample collection, discounts on pharmacy, health check-ups, medical devices, personal care, supplements, and other facilities.
The partnership will also extend to Tata 1mg’s mobile app facility providing users access to a curated list of programs and offers from the comfort of their homes.
Speaking on the association, Vedanarayanan Seshadri, MD & Principal Officer, MIBL said, “During these times, companies are focusing on employees' individual needs and wellness requirements as core of the organisation. We have taken several initiatives and our tie-up with Tata 1mg is another step in the direction to make a discerning change in the field of wellness. We are also looking to leverage technology for providing health solutions to corporates, focussing on their employee health and mental well-being”.
Speaking on this new partnership, Dr Varun Gupta, Sr. Vice President, Tata 1mg, said, "We are extremely proud to be partnering with Mahindra Insurance Brokers to extend our healthcare services to their corporate clients’ employee base, and amplify their efforts to help organizations keep their employees healthy, happy and productive. Healthcare and insurance for many families go hand in hand, with this integrated partnership, corporate clients of Mahindra Insurance Brokers Limited will be able to provide access to healthcare services pan India to their respective employees."
MIBL also runs WellthyU initiative, a wellness program that prioritises physical and mental well-being of workforce of clients, contributing to productivity and positivity aimed at enhancing employees' lifestyle.
Esablished in 2004, MIBL provides direct insurance broking for Corporates, Small & Medium Enterprises, Retail customers, and a range of products for Life and Non-Life Insurance. It also offers risk management services, portfolio management and claims management services. Mahindra Insurance Brokers helps in protection of health, wealth and life in the under-served markets, by providing innovative insurance solutions to over 3,00,000 villages.
1mg was incorporated in 2015. In 2021, Tata Digital acquired a majority stake in 1mg, and the company was rebranded as Tata 1mg.
It operates state-of-the-art diagnostics labs, has a supply chain covering over 20,000 pin codes across the country, and through its subsidiaries is also engaged in the business of B2B distribution of medicines and other healthcare products.