April 23, 2024 12:55 (IST)
Follow us:
facebook-white sharing button
twitter-white sharing button
instagram-white sharing button
youtube-white sharing button
Rajnath Singh visits Siachen, carries out assessment of security situation | Government employee shot dead in targeted attack in Kashmir's Rajouri | 'Congress will take away your homes, jewels': PM Modi ups his attack amid row | Centre orders sampling test of spices from Everest, MDH after ban in Hong Kong, Singapore | 'Illegal, I challenge it': Mamata Banerjee on Calcutta HC cancelling 24,000 jobs in SSC scam probe
MaxKleen ropes in Amitabh Bachchan as its new brand face for its brand new TVC Amitabha Bachchan | MaxKleen

MaxKleen ropes in Amitabh Bachchan as its new brand face for its brand new TVC

India Blooms News Service | @indiablooms | 08 Oct 2021, 10:45 pm

Mumbai/IBNS: Home care and surface hygiene brand “MaxKleen” from Wipro Consumer Care and Lighting has roped bollywood superstar Amitabh Bachchan as its brand ambassador.

The TVC features the veteran actor highlighting the brand’s key message of “keeping floors protected with MaxKleen” which comes with special “Deep Clean Technology” and “99.9 percent effectiveness against Covid-19 virus” proposition.

Aim is to focus on floor hygiene via a heartfelt and unique perspective which highlights how floors are an essential anchor of Indian households. Effectively capturing the journey of life on the floor, Wipro Consumer’s MaxKleen shines the spotlight on how floors are an indispensable aspect of Indian homes.

Anil Chugh, President – India Consumer Care business, Wipro Consumer Care & Lighting said, “Our endeavour at Wipro Consumer Care is to create brands that become an integral part of the lives of Indians. With Maxkleen, we are rekindling and bringing alive the importance of the floor at home, and the connection families in India have. A sanitized, clean floor is not just a safe floor but a place we celebrate life. To bring this campaign alive, we partnered with Mr. Amitabh Bachchan, whose presence brings warmth and emotion to the campaign and symbolizes integrity.”

The commercial has been conceptualized by Brand David Communications and the vision has been taken forward by famed director Shoojit Sircar. The brand has launched the campaign across key markets through a multi-channel strategy.

Support Our Journalism

We cannot do without you.. your contribution supports unbiased journalism

IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.

Support objective journalism for a small contribution.