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Flipkart Wholesale supports Kiranas and retailers in 'The Big Billion Days' Big Billion Days

Flipkart Wholesale supports Kiranas and retailers in 'The Big Billion Days'

India Blooms News Service | @indiablooms | 06 Oct 2021, 12:13 am

Kolkata/IBNS: At the onset of the festive season, millions of retailers, Kiranas and small businesses in the country are set to encash on the e-commerce major Flipkart's ‘The Big Billion Days’ event as it goes live for the second consecutive year on Flipkart Wholesale.

The annual sale event kicked off on October 3 and will go on till October 10.

'The Big Billion Days' across India features offerings to 1.5 million Kiranas while proliferating an array of over four lakh listing in the fashion segment, 13,500 in grocery and 25,000 products in general merchandise

Senior Vice President and Head - Flipkart Wholesale, Adarsh Menon, said: “The Big Billion Days marks the beginning of the festive season for the retail ecosystem and we are delighted to enable the potential of e-commerce for our members. Our digital solutions are aimed to help strengthen India's B2B eco-system and make the country's supply chain more resilient and self-reliant.

"All our efforts are aimed at helping small businesses, which have emerged as self-starters in adopting e-commerce to make purchases. This festive season we see great adoption for the digital platform as small businesses across India take to digitisation.”

'The Big Billion Days' festive event presents an opportunity for regional and local brands to join the e-commerce bandwagon and widen their consumer base.

Most Kiranas in India do not have access to formal credit and depend on distributors for credit.

Customers will be able to access short-term collateral-free credit solutions on Flipkart Wholesale in the form of 'Easy Credit' supported by lenders to help them grow their business.

Flipkart Wholesale will provide up to 14 days of interest-free credit to buying members through an end-to-end digital process along with 'Buy Now Pay Later' options with credit line limits ranging from ten thousand to 25 lakh in partnership with banks and fintech lenders, a senior company official said

Over 24,000 products will be on offer in fashion and general merchandise categories serving Kiranas and retailers across 1,350 plus cities and 8,000 pin codes in 24 states and union territories.

Products will be sourced from manufacturers across Ahmedabad, Delhi, Jaipur, Jalandhar, Ludhiana, Meerut, Panipat, Rajkot, Surat and Tiruppur, it added.