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HDFC Bank says it will double its rural reach to 2 lakh villages in 2 years HDFC Bank
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HDFC Bank says it will double its rural reach to 2 lakh villages in 2 years

India Blooms News Service | @indiablooms | 26 Sep 2021, 09:13 pm

Mumbai: HDFC Bank has said it aims to expand its reach to two lakh villages in the next 18-24 months.

The bank said it plans this expansion through a combination of branch network, business correspondents, business facilitators, CSC partners, virtual relationship management and digital outreach platforms.

This will increase the bank’s rural outreach to about a third of the country’s villages.

HDFC Bank currently offers its products and services to MSMEs in over 550 districts.

Commenting on the bank's rural expansion strategy, Rahul Shukla, Group Head, Commercial and Rural Banking, HDFC Bank, said: "India's rural and semi-urban markets are under-served in credit extension. They present sustainable long-term growth opportunities for the Indian banking system. HDFC Bank remains committed to extend credit, responsibly, in service of the nation. Going forward we dream of making ourselves accessible in every pin code.”  

"Government of India through a variety of schemes is transforming rural economics," he said.

"We believe in following the direction, as a responsible leader in banking and financial services space, by making best-in-class banking products and services accessible to all sections of the society," Shukla said.

"Our digital initiatives will play a big role in deepening our penetration in the remotest corners of India and help us extend credit to those who have remained financially excluded despite the progress of our nation," Shukla added.

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