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TVS Motor launches Naked Street Design ‘TVS Raider’ motorcycle globally TVS Raider
Image Cr: http://www.tvsmotor.com/tvs-raider

TVS Motor launches Naked Street Design ‘TVS Raider’ motorcycle globally

India Blooms News Service | @indiablooms | 16 Sep 2021, 04:09 pm

Hosur/UNI/IBNS: Automotive major TVS Motor on Thursday launched their 125cc segment TVS Raider to capitalize on the younger proportion of the two-wheeler market.

The distinctly young and sporty motorcycle comes with a reverse LCD digital speedometer, optional 5-inch TFT cluster with voice assist, multiple ride modes and first-in-segment under-seat storage.

It is equipped with acceleration and first-in-segment ride modes, reverse LCD cluster,  3V engine with TVS IntelliGO (Start/Stop), and the upcoming TVS SMARTXONNECT TM variant that will give TFT cluster, Bluetooth connectivity & voice assist 125cc segment TVS Raider.

There are two variants that are available for the TVS customers with the drum variant at Rs 77,500 and the disc brake one costing 85,469. All the TVS Raider models can be purchased in striking Red, blazing Blue, wicked Black, and fiery Yellow.

KN Radhakrishnan, Director & CEO, TVS Motor Company, said, “TVS Motor Company caters to customers across almost every continent. We are happy to add a new global motorcycle platform to our portfolio with the TVS Raider, which is designed for the young, digitally native Gen Z.

"True to its target segment, it is equipped with cutting-edge in-vehicle and connected technology. I am confident that TVS Raider shall be the preferred choice for our young consumers both in India and globally.”

Aniruddha Haldar, Vice President (Marketing) –Commuters, Corporate Brand & Dealer Transformation, TVS Motor Company, said, “TVS Motor Company has long recognised Gen Z as a key consumer cohort. Some of the favourite brands of Gen Z come from our stable, like in EV – TVS iQUBE and the TVS Racing born TVS Apache series and TVS NTORQ 125.

"We will again seize their imagination with the TVS Raider and its Naked Street Styling, best-in-class Acceleration with Ride Modes and mono-shock based ride-handling together with the TVS intelliGO and ETFi led mileage performance. I am sure our customers would appreciate the distinctive ride character of the TVS Raider; its one-of-a-kind animalistic headlight and the first-in-segment reverse LCD cluster."