December 05, 2021 01:51 (IST)
Follow us:
facebook-white sharing button
twitter-white sharing button
instagram-white sharing button
youtube-white sharing button
Indian cricket team to tour South Africa for ODIs and Tests amid Omicron scare | Former Andhra Pradesh CM AP Rosaiah no more | Article 370 will not be restored in Kashmir as it had no connection with peace: Amit Shah | Ajaz Patel third cricketer to pick 10 wickets in an innings, joins Jim Laker and Anil Kumble club | India record 8,603 new COVID-19 cases in past 24 hours amid Omicron scare
German Sportswear brand Adidas launches its digital flagship store for India Adidas

German Sportswear brand Adidas launches its digital flagship store for India

India Blooms News Service | @indiablooms | 09 Sep 2021, 02:16 pm

Kolkata/IBNS: The German sportswear major Adidas launched its digital flagship store Tuesday for its target market in India to provide an enhanced innovation, state-of-the-art UI, and interface.

The website also enables consumers to navigate across the digital store and purchase their choice of products and lends assistance from search to navigation, as consumers go through finding and purchasing products.

The range online emphasizes strategic categories such as running, lifestyle, training and football.

Sunil Gupta- Senior Director, Brand Adidas, India said, “With the launch of our new digital store we want to reinforce the brand's credibility in India through an acknowledgement of consumer feedback. Our aim is to shift the mindset from an e-commerce site to a digital brand store with consumer obsession at the heart of it all."

"The digital store aims to dial-up our credibility, enhance the consumer experience and push the narrative on our sustainability efforts. The innovative technology and the improved user interface will provide the consumers an unforgettable experience.”

In addition to the launch, Adidas will invite hackers, coders, and technical experts to test the beta version of the website for any bugs, compatibility issues and reward them for their technical feedback.

The brand will also continue engaging with the consumers through offers and activities like new launches to keep up the shopping energies of the consumers and preparing them for the upcoming festive season.