Kolkata/UNI: The Mahindra Group today announced the appointment of Pratap Bose as its Executive Vice President and Chief Design Officer to lead its newly set Global Design organization.
The new Global Design organization renews Mahindra’ commitment to re-shaping the future of mobility by designing and developing dynamically engineered next-generation authentic products with global appeal.
The Global Design organization will comprise of the recently announced Mahindra Advanced Design Europe (M.A.D.E), which is being set up in Coventry in the West Midlands, U.K and the existing Mahindra India Design Studio (M.I.D.S).
In this role, Pratap will be responsible for both M.A.D.E and M.I.D.S and will oversee the design
of all key business segments such as authentic SUVs including Born Electric Vehicle (BEV), LCV products (under < 3.5 T), Last Mile Mobility (LMM), Large CVs, Peugeot Scooters (France) and Tractors & Farm Machines, sources said.
Pratap who is an alumnus of Royal College of Art, London and National Institute of Design, India is all set to assume his new title on June 24, 2021.
Speaking about the announcement, Rajesh Jejurikar, Executive Director, Auto and Farm Sectors, Mahindra and Mahindra Ltd, said, “We are at an inflexion point in our Auto and Farm Sectors growth journey as we accelerate our transformative initiatives.
"Our robust pipeline of 23 new products that will be launched in the next five years would bring our design and advanced engineering capability across automotive, farm equipment and two-wheelers to the fore."
Global Design will sharpen Mahindra’s distinctive product designs and differentiated technology offerings across its portfolio, officials said.