Vivek Sharma approved by Viacom18 as their head of branded content
Mumbai/UNI: Viacom18, a media and entertainment network, on Thursday announced the appointment of Vivek Mohan Sharma as head of branded content, Viacom18.
A graduate of Delhi University, he completed his post-graduation in management from T.A. Pai Management Institute, Manipal.
At this new position, he will be accountable for driving branded solutions for Viacom18’s Hindi mass entertainment, regional entertainment and kids TV clusters leveraging its broadcast and social reach, sources said.
In addition to this, he will also work with existing teams at youth, music and English entertainment as well as the network’s digital play VOOT, sources claimed.
Mahesh Shetty, Head- Network Sales, Viacom18, said, “Branded content has the potential to bring forth this differentiation and connect with audiences in a more engaging and emotional capacity.
At receiving the new position at Viacom18, Vivek Mohan Sharma said, “Brands today are looking at creating moments and mindshare that stays with the audience for long.
"Branded content acts as the bridge, bringing in solutions that truly connect the brand with its consumers in an engaging and effective manner."
Before joining Viacom18, Vivek worked as Head-Digital Business at Mirchi.