Royal Sundaram launches BreakingNews digital campaign

The campaign features popular Southern star Jiiva and will be rolled out throughout the 14th edition of Indian Premier League on Disney Hotstar.

The ad campaign comprises of five 15 second videos and will be offered in five Indian languages (English, Hindi, Tamil, Telugu and Kannada). The digital ads will be aired from 9th April 2021 till 30th May 2021.

Commenting on the campaign, MS Sreedhar, Managing Director, Royal Sundaram General Insurance Co. Ltd., said, “IPL is amongst the most viewed events in the country. This is a good opportunity to educate people on the benefits of buying a Royal Sundaram insurance product. We want to demystify the terms used in insurance and make the benefits easy to understand. We therefore decided to create shorter and to the point videos, in an easy to engage creative format of breaking news. Our video ad campaign is in four regional languages-Hindi, Tamil, Telugu and Kannada along with English. The videos will appear on Hotstar during the IPL 2021 season."

Vaasu Gavarasana, Chief Digital Officer, Royal Sundaram General Insurance Co. Ltd., said,   “We want to highlight the ease of interacting with Royal Sundaram, so we created a tagline #ClickTickDone to bring this to life. To build long term brand recall, we also created a sound logo that we are launching in this campaign. To carry our creative concept of breaking news, we needed a trusted known face with a connection to cricket. With a role in upcoming cricket movie 83, Jiiva was a natural choice. He is a popular and versatile actor with an endearing personality.”

Highlighting his experience of associating with the #BreakingNews campaign, Jiiva, Actor, said, “Royal Sundaram is a reputed and trustworthy insurance brand. I loved the idea, scripts and had a great time working with Pradeap and team to bring the theme alive. I wish the Royal Sundaram team success with #ClickTickDone”.