Mumbai: Tata Motors, India’s leading automotive brand, on Tuesday launched its premium flagship SUV – the all-new Safari.An arresting design, unparalleled versatility, plush and comfortable interiors, and powerful performance of the Safari perfectly cater to the modern, multifaceted lifestyle of the new age SUV customers and their desire for the perfect combination of prestige and sophistication along with expression and thrill.
The new Safari is now available for purchase at your nearest Tata Motors dealership at a starting price of INR 14.69 lakhs (ex-showroom Delhi) for the 6/7 seater.
Tata Motors also unveiled the ‘Adventure’ persona of the Safari with an expressive and rugged look offering more options for customers to select the SUV that best matches their personality. The Adventure persona will be available in a distinct Tropical Mist colour, inspired by the rich and diverse flora present across the vibrant landscapes of our country.
Speaking on the launch of the new Safari, Guenter Butschek, MD and CEO, Tata Motors said, “The Safari as our new flagship is connecting the aspirations of the discerning and evolved SUV customers. It tops the ‘New Forever’ range of cars and SUVs launched in 2020 and marks another milestone in Tata Motors’ strategic transformation. The new Safari is an impressive endorsement of our stated intend of enhancing presence in the faster growing market segments. Its exceptional build quality and premium finish, power and performance augment the brand’s iconic legacy and amplify the key traits of the ‘New Forever’ range - safety, style, drivability and best-in-class features. We will make the Safari rule the Indian roads once again.”
Shailesh Chandra, President – Passenger Vehicles Business Unit, Tata Motors, said, “Safari had introduced India to the SUV lifestyle and in its contemporary avatar, the new Safari is in-sync with the multifaceted lifestyles of today’s SUV customer. With its plush interiors, state-of-the-art connectivity and premium features, the Safari not just blends in but ups the lifestyle quotient several notches higher. With the introduction of the ‘Adventure’ persona, customers have more choice to select the Safari that best complements their individual personality to ‘Reclaim Your Life’.”