Apple introduces eighth-generation iPad with a huge jump in performance

Starting at just $329, the upgrade packs even more value into the most popular and affordable iPad, featuring a stunning 10.2-inch Retina display, advanced cameras, and great all-day battery life.1 Customers can order iPad today, with availability beginning Friday, September 18.

“We’re excited to offer customers an even faster and more powerful experience with the eighth-generation iPad,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “With its beautiful 10.2-inch Retina display, the performance boost from the A12 Bionic, great cameras, and so much more, the new iPad is an incredible value at a time when, more than ever, our customers need powerful and versatile ways to work, play, learn, and connect with loved ones.”

iPadOS 14 makes the iPad experience even more distinctive and powerful in other ways, including:

All-new compact designs for incoming FaceTime and phone calls, Siri interactions, and Search to help users stay focused on the task at hand.
Universal Search to quickly find practically anything, from locating and launching apps, to accessing contacts, files, and information, to getting answers to common questions about people or places.

New sidebars for many apps including Photos and Files, and streamlined toolbars that consolidate controls into a single place, making them more useful than ever.

Beautifully redesigned widgets that present timely information at a glance right on the Home Screen.

The new iPad (8th generation) is available to order starting today on apple.com and in the Apple Store app in more than 25 countries and regions, including the US. iPad will be available beginning Friday, September 18, with a starting price of $329 (US) for the Wi-Fi model and $459 (US) for the Wi-Fi + Cellular model, and comes in silver, space gray, and gold finishes in 32GB and 128GB configurations.

iPadOS 14, the powerful operating system designed specifically for iPad, ships for free with the new eighth-generation iPad and new iPad Air and will be available as a free software update Wednesday, September 16, for all iPad Pro models, iPad Air 2 and later, iPad 5th generation and later, and iPad mini 4 and later.

Apple Pencil (1st generation), available for purchase separately, is compatible with iPad (8th generation) for $99 (US).

Smart Keyboard for iPad is available for purchase separately for $159 (US) with layouts for over 30 languages, including simplified Chinese, French, German, Japanese, and Spanish.

Smart Covers for iPad are available for $49 (US) in black, white, and three new seasonal colors including deep navy, cyprus green, and pink citrus.