Mumbai/IBNS: South Korean electronics giant Samsung wins the crown in TRA’s Most Desired Brands 2020, making it a fourth time victory in six editions of the report.
The brand also led the list in 2018, 2015 and 2013 reports as well.
Technology giant Apple takes the second place up one rank from last year, having climbed steadily over the years from rank 290 in 2015 to the exalted place this year.
Samsung features again at third rank in the Consumer Electronics Category.
Sony TV, the GEC channel is a debut entry and rises by 594 ranks to occupy the fourth position this year followed by Maruti Suzuki at fifth.
The Austin-based laptop maker Dell secures sixth rank; Samsung in Televisions at seventh, Amul Milk at eighth, Honda Activa at ninth and Hyundai at tenth follow sequentially.
The MDB 2020 list has 394 new brand entries which did not feature in the last edition.
N. Chandramouli, CEO, TRA Research, said at the launch of the report, “Desire is a longing for a brand irrespective of its need, and the success of a brand is highly dependent on the desire quotient it emanates. The brands which feature in this list have been able to exude a deep magnetic pull that impacts the consumer at a subliminal level."