April 24, 2024 01:38 (IST)
Follow us:
facebook-white sharing button
twitter-white sharing button
instagram-white sharing button
youtube-white sharing button
Renowned dancer and ex-professor at Chennai academy arrested on sexual harassment charges | 'Has anyone robbed your mangalsutra during Congress rule?' Priyanka Gandhi counters PM's charge | 'Can explain manifesto to PM Modi': Mallikarjun Kharge on Muslim League remark | 'They want to break country': PM Modi's jibe over Goa Congress leader's constitution remarks | Under construction Telangana bridge collapses as high wind gushes through the area
Samsung wins the crown in TRA’s Most Desired Brands 2020

Samsung wins the crown in TRA’s Most Desired Brands 2020

India Blooms News Service | @indiablooms | 26 Feb 2020, 03:29 pm

Mumbai/IBNS: South Korean electronics giant Samsung wins the crown in TRA’s Most Desired Brands 2020, making it a fourth time victory in six editions of the report.

The brand also led the list in 2018, 2015 and 2013 reports as well.

Technology giant Apple takes the second place up one rank from last year, having climbed steadily over the years from rank 290 in 2015 to the exalted place this year.

Samsung features again at third rank in the Consumer Electronics Category.

Sony TV, the GEC channel is a debut entry and rises by 594 ranks to occupy the fourth position this year followed by Maruti Suzuki at fifth.

The Austin-based laptop maker Dell secures sixth rank; Samsung in Televisions at seventh, Amul Milk at eighth, Honda Activa at ninth and Hyundai at tenth follow sequentially.

The MDB 2020 list has 394 new brand entries which did not feature in the last edition.

N. Chandramouli, CEO, TRA Research, said at the launch of the report, “Desire is a longing for a brand irrespective of its need, and the success of a brand is highly dependent on the desire quotient it emanates. The brands which feature in this list have been able to exude a deep magnetic pull that impacts the consumer at a subliminal level."


Support Our Journalism

We cannot do without you.. your contribution supports unbiased journalism

IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.

Support objective journalism for a small contribution.