Manpasand Beverages ropes in Taapsee Pannu as brand ambassador for ‘FruitsUp’
Taapsee, who has worked in Hindi movies (Baby, Pink) and the southern film industry, will gel very well with the ‘Fruits Up’ brand as both are young and emerging stars in their own way.
‘Fruits Up’ is targeted at the urban consumer who, while being health conscious is open to try new things, and who better to represent this brand than a youth icon like Taapsee.
Conceptualised on the lines of satisfying taste buds without compromising on health, ‘Fruits Up’ will start TVC, ATL, BTL and Digital campaigns featuring Taapsee. The actress with her large fan following in Southern India will also help Fruits Up to reach out and penetrate in that market.
Speaking on this new development, Dhirendra Singh, CMD of Manpasand Beverages Ltd. said, “We are happy to be associated with Taapsee Pannu to represent our ‘Fruits Up’ brand. Taapsee is a versatile actress and connects well with our ‘Fruits Up’ brand which symbolises unconventional and innovative fruit juice and fruit juice-based carbonated drinks. Fruits Up is positioned as a youth oriented brand for people who are open to try innovative drinks without compromising on the health quotient.”
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