58% Indian parents believe that digital learning tools have positive impact on children's development: AppyStore survey

The questionnaire-based study saw participation from 1,167 Indian parents, and covered a wide range of topics concerning the progress of young minds.

This enthusiastic contribution by parents is in keeping with the platform’s endeavours to support families in their child’s complete development.

The curated content on AppyStore.in is targeted at the fun learning of children upto 8 years.

This demographic is particularly significant considering that the 2011 census revealed the number of children below 6 years of age in India was nearly 160 million.

The key finding was the tendency of parents to use digital media as a redressal mechanism.

This puts immense responsibility on creators of online content, and allows for digital platforms to actively empower parents with helpful information.

The survey looked closely at parental expectations and concerns regarding children’s cognitive growth.AppyStore also found digital learning to be almost at par with non-digital learning tools.

Here are some of the most significant findings of the survey:

·         26%parents claimed that cultivation of good habits in children was their primaryconcern, and 24% desired sharpening of language skills the most.

·         While only 12% participants admitted to consulting a doctor when worried, a strong 38% claimed they turned to the internet to clear their doubts.

·         68% parents use online platforms to teach new concepts, while 17% want to see positive behaviour changes in their young ones.

·         49% parents use worksheets and toys to teach children while42% use DVDs of nursery rhymes as well as mobile apps for helping children hone their intellectual capabilities.

·         Nearly 1/5th of the participating parents claimed to give dedicated digital devices to their children, but the general trend revealed that kids do not use these devices for more than one hour on average.

·         Parents do depend on digital learning but also seem to be conscientiously wary of the negative impact of handsets on children’s health, with 43% participants monitoring their child’s usage of the device.

Manoj Barot, Director Marketing, Mauj Mobile (parent company of AppyStore.in),said, “AppyStore is committed to the education and development of young minds in India by leveraging technology. Studies such as our survey are very important to understand the way parents and kids approach digital media. The survey we conducted found that 58% Indian children show positive behaviour changes after using digital learning platforms."

"This reflects a progressive relationship between digital learning and developing minds. There is great scope for curating educative content for children in India and imbued by the results of this survey we further commit to enriching the offerings in this space,” Barot said.