August 05, 2026 06:24 pm (IST)
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Oriflame launches hair colour range
Kolkata, May 22 (IBNS): Beauty product brand, Oriflame recently presented the HairX TruColour range of tantalizing and mesmerizing hair colours.
The fastest growing direct selling Swedish cosmetics major, Oriflame, recently introduced six radiant hair colours that seamlessly match the skin tone and make the users swoon over glossy, lively radiance.
Available in shades of black, dark brown, blue black, deep mahogany copper, intense brown and mahogany, the hair colours unravel the goodness of rich, smooth cream formula that penetrates to cover grey and conditions hair for intense care, Oriflame noted.
According to the officials, enriched by the inspired innovation of the Advanced Smart Technology, each molecule of HairX TruColour detects the exact level of colour penetration the hair requires.
The rich liquid crystal emission then penetrates the colourant into the hair cortex for 100 percent grey coverage and long-lasting, vibrant colour.
Moreover, for hydrating the hair from roots to tips, HairX TruColour possesses linseed oil extract, rich in omega 3 and 6, that seals in moisture while smoothening hair cuticles and providing spectacular shine.
The Oriflame’s HairX TruColour range has been priced at Rs. 799.
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