Tupperware India launches Home Shop in Jammu and Kashmir

According to a statement issued here, Tupperware has been expanding its direct presence across thelength and breadth of the country. 

“Opening an official HomeShop in Kashmir marks a special milestonein the brand’s journey as the brand was not present in the valley earlier,” it said.

“AabrooRatta will be running the newly launched HomeShop by Tupperware. It is the company’s firstHomeShop in the valley amongst 157 HomeShops across the country. It is located at Raj Bagh at RatherComplex near New Era School,” the statement reads. 

“HomeShops are an innovative way to power up the Direct Selling channel. It is a unique combination ofDirect Selling and Retail channels that gives the best of both worlds along with a homelyenvironment. 

As part of the arrangement, the seller sets up a small product demonstration area withintheir home and invites their acquaintances to showcase the magic of Tupperware, on the lines offamous Tupperware house parties and sell directly to interested consumers. 

"So far, there are157HomeShops across 116 cities in India,” it said. 

“I feel absolutely thrilled and am thankful to Tupperware for this opportunity. Through this association,I will be able to help people in my neighbourhood explore the magic of Tupperware products andexperience the goodness of the brand. I definitely look forward to a long-term association with the brand where we will reap mutual benefits and grow to add value to each other,” said Aabroo, Ratta,Home Shop owner.