April 25, 2024 06:54 (IST)
Sterling Holiday Resorts launches 'Save the Sparrow' initiative
Mumbai, Mar 18 (IBNS): Sterling Holiday Resorts (India) Limited, a Leisure Hospitality and Vacation Ownership company, has launched a unique edutainment program at its resorts in an effort to contribute to save the sparrow from going extinct.
Sterling’s Save the Sparrow initiative is a part of the company’s ongoing effort to be eco-friendly.
Other initiatives include encouraging Sterling’s guests and members to help in water conservation and in maintaining a clean environment. Sterling is also actively taking part in the nationwide Swachh Bharat Abhiyan campaign through monthly cleanliness drives in the vicinity of all its resorts and offices.
Speaking on the Save the Sparrow initiative, Ramesh Ramanathan, Managing Director of Sterling Holiday Resorts said, “Our Save the Sparrow initiative is aimed at raising environmental consciousness amongst children and their families. We focused on the sparrow as its population is depleting at an alarming rate. The initiative is run as an edutainment program at our resorts conducted through a workshop which includes a Do-It-Yourself (DIY) kit. The kit comprises of a drawstring backpack, a bird house, a bird bath and an instruction guide. By doing so Sterling hopes to help impact the sparrow population positively.”
He added, “Feedback has been encouraging. Allow me to quote one of our young guests who participated in a Save the Sparrow workshop at our Kodai - By The Lake resort – This was a vacation with a difference. We had seen a few sparrows now and then but never realised that their existence was so critical. Now we know that we can make a difference and help save the sparrow from extinction.”
Speaking on the Save the Sparrow initiative, Ramesh Ramanathan, Managing Director of Sterling Holiday Resorts said, “Our Save the Sparrow initiative is aimed at raising environmental consciousness amongst children and their families. We focused on the sparrow as its population is depleting at an alarming rate. The initiative is run as an edutainment program at our resorts conducted through a workshop which includes a Do-It-Yourself (DIY) kit. The kit comprises of a drawstring backpack, a bird house, a bird bath and an instruction guide. By doing so Sterling hopes to help impact the sparrow population positively.”
He added, “Feedback has been encouraging. Allow me to quote one of our young guests who participated in a Save the Sparrow workshop at our Kodai - By The Lake resort – This was a vacation with a difference. We had seen a few sparrows now and then but never realised that their existence was so critical. Now we know that we can make a difference and help save the sparrow from extinction.”
Support Our Journalism
We cannot do without you.. your contribution supports unbiased journalism
IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.
Support objective journalism for a small contribution.
Latest Headlines
Mimi Chakraborty unveils Joy Personal Care's 4D anamorphic display 'JOY KKR 4D Fan-tasy' in Kolkata Mon, Apr 22 2024
The Kerala Story famed actress Adah Sharma launches Limelight Diamonds' store in Kolkata Mon, Apr 22 2024
Tinder now allows users to share information about date plans with friends and loved ones Mon, Apr 22 2024
Vattikuti Foundation announces KS International Innovation Awards for Robotic Surgery Mon, Apr 22 2024
WhatsApp to allow users rejigging their favourite contact list Mon, Apr 22 2024
Mona Lisa is rapping in a new viral video, check out how Microsoft made it possible with AI Sun, Apr 21 2024
Sonata unveils Spring and Summer 2024 collection with Poze Fri, Apr 19 2024