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Harley-Davidson India continues to lead the market for the sixth consecutive year

Harley-Davidson India continues to lead the market for the sixth consecutive year

India Blooms News Service | | 21 Dec 2016, 04:23 pm
New Delhi/Kolkata, Dec 21 (IBNS): As the year draws to a close, Harley-Davidson India completes six successful years in the country since it commenced retail operations in 2010 and continues to lead in the market by holding 60 percent market share of the 601plus cc motorcycle segment in the country.

In line with its strategic objectives, the company remains focused on bringing new riders into the sport of motorcycling while broadening brand appeal through an expansion strategy, quality motorcycles and key initiatives like Legend on Tour, Passport to Freedom, Harley Rock Riders and Discover More campaign.

Vikram Pawah, Managing Director, Harley-Davidson India said, “In 2016, we created powerful connections with new riders and strengthened our bond with our existing riders through our customer-led outreach. We are confident that our focused strategy, passion for our brand and progress on key initiatives make us strong and well positioned for India’s dynamic market. With 24 outlets in 21 cities and 60 percent market share, we are looking to take the momentum forward into the years to come.”

 

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