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Amway hosts campaign on wellness of women
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Amway hosts campaign on wellness of women

India Blooms News Service

Kolkata, Mar 26 (IBNS): Direct selling health & beauty FMCG company, Amway India on Tuesday hosted an awareness campaign on the wellness of women, here, in a bid to celebrate the International Womenís Month and to educate people about the need of nutrients and healthy lifestyle among women.

The campaign, a part of the series of wellness campaigns across India, aims at creating awareness about the need for a wholesome diet and nutritional supplements for modern day women to ensure proper preventative health care.

Dr. Pritpal Singh, an eminent consultant in nutrition management and preventive measures of lifestyle disorders, elaborated the importance of certain nutrients at the later stages of womenís lives like menopause.

While, Dr. Anindita Roy, Head of Nutrition Department, Manindra Chandra College, spoke about the importance of calcium, magnesium and iron at adolescence and pregnancy stages of women.

Dr. Pritpal Singh said, "Women should be cautious choosing their diet in their mid-thirties. Indian women experience menopause earlier than their western countries counterparts and the onset of menopause starts as early as 47 years."

Singh added, "Sometimes, it occurs at a younger age. During this time ovaries have stopped production of eggs and estrogen and progesterone hormone levels start depleting in the premenopausal phase. Soy Protein, Omega 3 fatty acids, Iron, Calcium are some important nutrients a woman should eat more in her mid-thirties."

Speaking of the awareness campaign, Diptarag Bhattacharjee, Vice President, East, Amway India said that, "Todayís urban woman, exposed to stress at work and family life ignore a healthy life style and good nutrition in her daily rigmarole of responsibility and encourage in binge eating."

Bhattacharjee said, "Mounting work pressure and growing demands at home leave no time for Indian women for either rest or physical exercise. It is high time to sit back, relax and plan their diet and lifestyle to brace up for the next phase in life."

Bhattacharjee added, "We at Nutrilite have come up with a complete womenís range of dietary supplements including Nutrilite Tri Iron Folic, Nutrilite Cal Mag D, Nutrlite Bone Health, Nutrilite Hair, Skin & Nails and Nutrilite Black Cohosh and Soy to cater to various nutritional needs of Indian women."

Dr. Pritpal Singh further said, "Soy products are high in phytoestrogens, plant-based estrogens that are similar to estrogen produced by the body. Some studies suggest that soy may help manage menopausal symptoms. Try natural soy sources such as soy milk, tofu, tempeh, and soy nuts."

Singh said, "Nutrilite Protein contains all essential amino acids and naturally occurring calcium, iron and soy iso-flavones. Soy iso-flavones helps maintain a healthy heart and healthy bones. Calcium is one such nutrient that women need in higher amount over men as woman possesses 33% less calcium than a man of equal weight."

"Certain life stages like pregnancy/lactation & menopause calls for more calcium. 36 million people in India are estimated to suffer from osteoporosis by 2013 and one in three women is at risk of an osteoporotic fracture, Iron are other important nutrients a woman should eat more in her mid-thirties. There are more alarming findings that predict that three fourth of women in India are anemic," Singh added.

Diptarag Bhattacharjee said, "Besides bridging the gap of nutrients in the diet, Dietary supplements can also help women to deal with the phases like Menopause. Nutrilite Black Cohosh and Soy is a supplement for menopausal a woman that supports the overall wellbeing of women during menopause by easing out symptoms like hot flushes, night sweats and mood swings."

Bhattacharjee said, "Research suggests that supplementation can reduce post-menopausal symptoms & increase the quality of life. The roots of Black Cohosh can help relieve menopausal troubles in women. In fact, it is the most commonly used herbs in the USA and Europe."

"Black cohosh provides overall wellbeing during the phase and helps lower luteinizing hormone production, which in turn lowers the symptoms associated with menopause. It provides an estrogen-like effect because of which it has been referred to as a phytoestrogen," Bhattacharjee added.

Dr. Anindita Roy said that women need certain nutrients like Iron, Folic Acid, Calcium and Omega-3 fatty acid in higher quantity at different stages of life.

Roy said, "A woman loses 60mg of iron every month after she attains puberty and therefore she may risk turning anaemic. At this stage there should be more emphasis on iron supplementation that boost metabolism and keep fatigue at bay."

Diptarag Bhattacharjee noted, "In order to stay healthy, Indian women should increase the intake of unprocessed food, vegetables and fruits rich in these nutrients. However, increased use of pesticides in farming causes depletion of the nutrients in vegetables and fruits, hence dietary supplements if used sensibly can also help bridge the gap of nutrients in the diet."

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