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Kolkata, Apr 18 (IBNS): Telecom firm Aircel has launched a data plan, Pocket Internet 23 (PI-23) which will enable customers to experience and experiment internet on their mobile phones at an economical price of less than Re. 1 per day.
The innovative product is offered at Rs. 23 for a higher validity of 30 days.
Especially designed for first time mobile internet users, Pocket Internet 23 will offer adequate data to help familiarize with popular search engine and social networking websites. The customers will be able to download applications, surf net and stay connected with family and friends.
Virad Kaul, Regional Business Head- East, Aircel, said, “India has the third largest internet users in the world and is rapidly adding 70 million mobile internet users a year. It is ironic that despite of this exponential growth a majority of the Indian population has never experience internet on their mobile phones. These customers have used internet in cyber cafes and desktops but have never experience internet on their phones due to limited awareness and knowledge of mobile internet. With Pocket Internet 23, we aim to tap this segment and drive internet adoption among first time internet users.”
He said, “Pocket Internet 23 is developed keeping in mind the two key issues of a first time user - time to learn and the fear of overspending on data. The product will offer higher validity at lesser price to ensure ample time for the customers to learn and understand the usage of internet on mobile.”